Enter your numbers. See what a lead actually costs you, and how much you lose to calls that ring out to voicemail.
Your business
Angi, HomeAdvisor, Thumbtack, etc.
$
Calls, form fills, messages
Leads that became paying jobs
Typical invoice amount
$
Your current numbers
Cost per lead
$125
What each inquiry costs you
$417
Cost per booked job
What each paying customer costs
Close rate
30%
Leads that become booked jobs
Marketing % of revenue
35%
Target: under 15%
What these numbers should look like
Your cost per booked job$417
Google LSA + Ads benchmark$180
Benchmarks based on Google Local Services Ads and Search Ads performance for home service businesses in the Northeast US. Your results depend on market, competition, and service mix.
$2,844
potential annual savings at current lead volume
Where the waste is
You're paying for these calls whether you answer them or not. TradeFront picks up every one, gets the job details, and texts them straight to you. Plans start at $50 a month, and you set it up yourself in about ten minutes.